What is Snapchat Plus? | Subscription, Premium Features 2026
Snapchat once had peak popularity and was the influencer’s marketing place. It’s not the dominant social media, but still famous among Gen Z and young users. To continue its legacy, Snapchat launched Snapchat Plus in 2022. Now, what is Snapchat Plus? It’s a paid subscription that comes with many features, deeper customization, story tool, friends and interactions perks, and AI tools.
You get a better way to communicate and interact with friends and close ones via stories, streak and snaps. If you are thinking about getting its subscription but are not sure if Snapchat + is worth it? Don’t worry. In this article, we have discussed all Snapchat Plus premium features, subscription fee, family plan, annual plan, benefits, its worth, and how to sign up for it.
What is Snapchat Plus?
Snapchat Plus is a premium subscription version of the Snapchat app, which offers exclusive features. These perks are story boost, pin a bff, friends solar system, snapchat planets, peek a peek, instant snapstreak, snapstreak restore, snapchat + badge, AO tools, and many customization options. It was launched in various countries, including the US, UK, Canada, France, Germany, Australia, and more.
This version makes interacting with friends more interesting. Snapchat is ideal for micro influencers and content creators to share daily moments via Stories and private Snaps. Taking into view, Snapchat Plus gives its most avid users a way to unlock new capabilities. You can avail this service on your iPhone or Android device.
What Premium Features do you get in Snapchat Plus?
According to Jacob Andreou, Snapchat’s SVP of Product, Snapchat+ targets heavy users who “spend most of their time communicating with their closest friends on Snap”. While offering exclusive features, this platform delivers a testing ground for many features that are usable for a broader user base.
Availing the Snapchat + subscription means getting hands on a collection of exclusive, experimental, and pre-release features. These perks come in several categories, such as story tools, customization features, AI and experimental tools, map and locations perks, chat enhancements, and messaging tools, etc. Each category has many premium features for Snapchat+ members. So let’s explore them.
Snapchat Plus Story Tools
This version offers many enhancements and improvements for the stories. You can manage the Story timing, visibility, engagement, and personalization. Let’s check them out one by one.
Story Timer
As in the simple Snapchat, the posted stories stayed for 24 hours. But the Snapchat+ subscribers can extend the lifespan of the snaps on the stories beyond the usual 24 hours.
You can time whether 1 hour, 6 hours, 12 hours, 24 hours, 2 days, 3 days, or up to 1 week.
Story Rewatch Indicator
With the Snapchat + version, you can see the ones who have watched your stories more than once. You will see the emoji under Stories with a count.
Moreover, you can see how many friends rewatched your My Story, Private Stories, or Shared Stories.
To see who watched, just tap the Story, then swipe up. You can turn this option on and off from the settings by going to your Profile > tap your Snapchat+ card >
Turn ‘Story Rewatch Count’ on or off.
Story Timestamps
You can see the time your friends have viewed your stories. For this, just swipe up on your stories, and here you will see the timestamp for each viewer’s name.
This tells how long ago they have watched your posted snaps on the stories. You can avail this feature from the Plus settings menu by toggling it on or off.
Story Boost
With Snapchat + membership, you can boost your stories or private stories to get more views and visibility in your friends’ feeds. With this subscription, you can use Story Boost once per week.
It lasts for 24 hours and resets weekly. Keep in mind it can’t be used for commercial or advertising purposes because Snapchat limits this to personal use only.
To avail this, go to your Profile > Open your active Friend or Private Story> Tap “Boost” > A 24-hour countdown will begin.
Story View Notifications
You will get a notification the moment a friend sees your story for the first time.
In this version, you can also keep the notification private, hiding the name of the person who watched in the alert, and even select friends to monitor
Priority Story Replies
As a premium subscriber, your replies get a better chance of being noticed.
A golden ring appears around the text box when you reply to stores. It indicates that your reply will be placed higher on the reply feed.
Reply Again
This is the best feature that allows you reply twice on a snap after viewing it.
You can get the chance to reply as many times as you want without any restrictions.
Reply to Your Own Snap
As a premium user, you get access to the Replay Your Own Snaps feature.
With this perk, you can view Snaps you’ve sent to someone, even after sending them.
Snapchat Plus Exclusive Features for Friends & Interaction
Snapchat + offers many features to make it more interesting to communicate with friends. The advanced chat tools and enhanced visibility into friends’ solar systems and best friend ranking on the Snapchat planets.
Pin a BFF
You can pin your friend as your #1 Best Friend in the app. This will keep them at the top of your chat. Basically snapchat best friends is based on an algorithm, which is based on with whom you interact the most. But you can avoid this and choose one to pin on the top.
This will only be visible to you, but if that friend also pins you as #1 BFs, then a unique Best Friend emoji will display on both of your profiles. This indicates a mutual friendship.
Friend Solar System:
This is the most talked-about feature that lets you see where you are on the friend’s Best Friends list with a planet-themed visualization. Here you are, a sun, and your friends are the planets. The closer the planet is to the sun, the higher the rank will be in the Friend Solar System.
For example, if you have Mercury, the closest to the sun, that means you are the #1 best friend to someone. You can toggle this feature on and off from the Snapchat Plus settings, and keep in mind that it only works when all friends have Bitmojis linked.
Extended Best Friends List
In the simple Snapchat, you can only see the top 8 best friends, but this version allows you to see up to 16 Best Friends on your list. This perk shows you how the friend position changes over time, giving you the idea of interactions with each friend. The more you interact, the bigger your besties list will be.
Friend’s Snapscore Change:
Snapchat score is a way to see how active a friend is. With this version, you check the change in your friends’ snapscore that has happened since the last time you viewed it. To check this, tap on the snapscore in the friendship profile, and you will see the numbers that have increased.
Peek a Peek:
In the original Snapchat, it happens that if some half-swipes on your chat to read a message without opening it fully, you wouldn’t know. But in this version, if someone sneakily peeks at your chats, you get to see their Bitmoji avatar pop up. This only works when both users have Snapchat+.
Replay Again
We know that in a simple app, we can reply to a friend’s snaps just once, but in this version, you can reply again until you leave the chat screen. For this, just press-hold their name and tap on the replay again option. This is the best option in case you didn’t get to see something for the first time.
Instant Snapstreak
Snapstreak starts the moment you and someone start sending snaps to each other. This feature applies only for the first time or when you are restarting your streak after it ends. You can enable this perk from your Snapchat+ membership settings.
Snapstreak Restore
Sometimes it happens that we forget to send snaps within 24 hours, and it breaks in the original app. But premium members don’t need to panic. Here, you get one free streak restore option per month. With this, you can revive expire snapstreak appear as 💔 without contacting support.
Furthermore, if you want more than one, you can purchase additional streak restores in the app. This is best for a serious Snap streaker.
Snapstreak Reminders
Snapchat+ sends a reminder notification 2 hours before the streak ends. This helps you to avoid a losing streak and the score you have earned with someone. Members can enable the reminders for the contacts or a specific friend.
In case you forget, you are notified an hour before the time ends, so you can send the scan on time. You can access this option from the settings, but make sure app notifications are enabled on your phone.
Snapchat+ Badge
To show someone that you have a Snapchat+ subscription, you can display a special star badge ✪ on your profile. To enable this option, go to your Profile > Click your Snapchat+ membership card > Toggle on ‘Snapchat+ Badge.’ You can also turn it off if you prefer to stay incognito.
Snapchat Plus Customization & Appearance Features
It allows users to access a wide range of customization options. Using them, they can give a personalized look to the app. Users can tweak visuals, background, themes, chat colors, and customize notification sounds for fun. Subscribers get full control over the app.
Custom App Icons
Are you bored with the yellow look of the Snapchat icon on the home screen? Now it’s time to get a customized look of the icon by choosing from the best app icon designs. You can choose different colors, minimalist ghost logos, and retro designs for the best look. You can apply them by using your Snapchat+ membership card and choosing ‘App Icon’. Once you have selected, you need to start your device.
Custom App Themes
You can apply custom themes to give a personalized look to Snapchat. With the wide range of themes, the app will get an amazing appearance, including the capture button color, tab highlights, notification badges, and navigation bar. You choose from the available themes and can even design your own look.
Chat Wallpapers
It can be boring to have a plain chat background. To make communication more interesting, this version offers custom chat wallpapers for individual friends or group chats. You can choose from the available Snapchat wallpaper designs or apply the photos as the background.
To do this, go to the Friendship Profile > tap ‘Wallpaper’ under “Our Chat.” Either choose a fixed background or generate a new one using AI.
Bitmoji Backgrounds
You can access exclusive backgrounds for your Bitmoji that display on your profile and Snap Map. You might get to see subtle Snapchat branding in the background or other cool scenes. For example, your Bitmoji can be standing on the moon. Besides this, users can also create custom Bitmoji scenes using AI by putting in prompts.
To do this, go to the Friendship Profile > tap ‘Wallpaper’ under “Our Chat.” Either choose a fixed background or generate a new one using AI.
Custom Chat Colors
From boring to something unique and colorful. Get a chance to change the color of the chat bubbles in individual or group conversations. In this version, users can alter the default look from blue or gray to pink or green.
But keep in mind it will change on your side, but will remain the same on the other side. To do this, visit the Friendship Profile > tap ‘Chat Colour’ under “Our Chat,” > select from the available palette.
To do this, go to the Friendship Profile > tap ‘Wallpaper’ under “Our Chat.” Either choose a fixed background or generate a new one using AI.
Custom Notification Sounds
You can use different notification sounds for different friends. The best thing about this is that you will get the idea of who messages you without even looking at the screen. To do this, press and hold on a chat > select ‘Notification Sounds,’ > choose from Snapchat’s available options.
Post View Emojis
This is the best way to know that someone has watched you snap. You can set an emoji that will appear only after someone views a Snap you’ve sent them. To enable or disable this option from ‘Post View Emoji’ in the Snapchat+ settings.
Tiny Snaps:
Besides the snaps, there are many mini selfie stickers that you can use in the chat. This is your emoji-sized image that appears alongside your chat messages. Keep in mind that Tiny Snaps are not expendable but are little personalized emoji reactions which add a visual layer in the conversation.
Snapchat Plus AI & Experimental Tools
In this version, users get tools that are powered by AI. These tools offer creative ways to enhance or automate content. Only the Premium subscribers can get their hands on these perks. As these experimental tools evolve, you must try them as soon as possible.
AI Camera Mode
Here, users can create snaps by using text prompts like “a cat sitting on the chair,” or even select the available ideas. To use this feature, activate it by pressing the AI button in the camera interface > then enter the prompt > get an AI-generated image in 20 seconds.
AI Chat Wallpapers
As we have mentioned above, AI can be used to generate custom cat wallpaper. This is only possible in the Snapchat+ app. You enter a prompt, and it creates an image that matches your vision. To access this option, go to the “Wallpaper” section of a Friendship Profile > input a prompt > randomize ideas > apply the generated design.
Extended Snaps
Users can get a zoomed-out, stylized version of their Snaps using experimental AI tools. You can “zoom out” or even spread the background on the snaps. This process just takes up to 15 seconds and gives you high-quality images with clear subjects.
Replay Your Own Snaps
This is the best feature, which allows users to view snaps they have sent to friends without even requiring the recipient to replay them first. For this, just press and hold the snaps you have sent and select the ‘Replay’ option.
Lightning Snaps
Snapchat + allows users to send extra-short Snaps. Normally, their duration is about 1 second, but in this version, you get bits of second options. You can even select the timer for 0.5 seconds in case you just want a blink-and-you-miss-it moment. This will leave your friend in curiosity.
AI Snaps – Transform or Create
Here, you get an “AI Camera” mode that lets you generate images using text prompts. For example, you enter “a cat sitting on the chair,” and the AI will create an image in a few seconds that matches the description. Then users can send the result as a snap.
Besides this, you can also modify a picture and give it a brand new look. To do this, just take a photo > tap the AI icon >apply a style or prompt > tap the AI icon directly from the Camera screen.
AI Captions
This is one of the best features of all time that develops captions for your snaps based on the visuals. You don’t need to look for a unique line and think about one. Just take a Snap > tap the text (“T”) button > Press the ✨ icon to apply an AI-generated caption.
My AI Chatbot & AI Enhancements
The premium version features Snap’s My AI. This is an AI chatbot powered by OpenAI. This feature was first introduced in 2023 and is only accessible to Snapchat+ subscribers. Users can name their AI and give a customized Bitmoji avatar look.
Snapchat Plus Map & Location Features
Snapchat is more than a conversion platform. It offers many customization options and introductory maps. Besides styling your Bitmoji, you can even keep track of your historical movements. This feature makes your presence more expressive on the map.
Add Pets and Cars to Snap Map
With this feature, you can get a pet for your Bitomji and even a vehicle that will show up on the snap map. Users can get a pet that matches their aesthetics or a car that will stand next to Bitmoji. You can choose from a wide range of options available in the Snapchat+ membership menu under “Map Appearance.”
3D Bitmoji Homes on Map
You can place a 3b house on the map that will represent your house. The location is manually selected, not based on the GPA. The best thing about this feature is that even if you are not at that spot, your friends will have a home symbol where you’ve designated your home. You can turn it off or on anytime.
Hide My Home
In case you have enabled the 3D home icon but now want to have privacy, you can easily secrete your location on the map. This shows that you have control over whether you want to show the information or not.
Ghost Trails (Discontinued)
This feature allows users to see the recent locations or routes of their friends on the map, but only if they have shared the location. This feature also raises privacy concerns, and that’s the reason why Snapchat decided to remove Ghost Trails. This shows that this app prioritizes the users’ feedback.
Snapchat Plus Subscription: Details & Pricing
This might come to mind: How much is Snapchat Plus, or what is Snapchat+ cost? This app offers three plans: Monthly, 6-Month, and Annually. Below, we have mentioned the prices of each plan in different countries.
| Country | Monthly Price | 6-Month Price | Yearly Price |
| United States | $3.99 | $21.99 | $39.99 |
| United Kingdom | £3.99 | £20.99 | £39.99 |
| Canada | $3.99 | $21.99 | $39.99 |
| Australia | $3.99 | $21.99 | $39.99 |
| India | ₹49 | Not specified | Not specified |
How to Subscribe to Snapchat Plus?
To access Snapchat+, follow the steps given below.
- Open Snapchat on your device.
- Click on the Bitmoji available in the top left corner of the screen.
- Press the gear icon displayed in the top right corner.
- Scroll down the settings and select Snapchat Plus
- You can choose your desired subscription plan.
- Subscribe to the plan and confirm your purchase from the Google Play Store or App Store.
- You will be upgraded to the premium version instantly and can access the premium features.
How to cancel Snapchat Plus?
You are using the premium but want to go with the simple version; you can cancel the subscription anytime from the settings. But in case you are using a purchase provider, then follow the steps given below.
How to cancel Snapchat Plus on iPhone
How to cancel Snapchat Plus on Android devices
Note: If you don’t cancel your Snapchat Plus subscription, it will automatically renew, and the cost will be deducted from the linked card.
How do I subscribe to a Family Plan for Snapchat+?
To subscribe to the family plan on Snapchat+, follow the steps given below.
Countries Where Snapchat Plus Is Available
Snapchat Plus is available in a limited number of countries. However, this app promises that the premium version will be introduced in more countries. At this point, the countries that have access to the premium version are:
How to see if the Plus version is available on your device?
To see if the Snapchat + Plus version is available on your device, all you need to do is go to the app settings. You will find the services if they’re offered, and you can subscribe with a few clicks or follow the guide given above. For more detail you must visit our dedicated blog about How to Tell If Someone Has Snapchat Plus.
Comparison Between Snapchat and Snapchat Plus
Here, you will get to see a comprehensive comparison between the standard and premium versions. You will go through all the features that both versions offer to the users.
| Feature / Capability | Snapchat (Free) | Snapchat Plus (Paid) |
| Cost | Free to use | Subscription required |
| Sending Snaps & Chats | Yes | Yes |
| Stories (standard) | Stories expire after 24 h | Custom story timers |
| Story Analytics | View basic story interactions | See who rewatched your stories, story view count, and priority replies |
| Customization: App Theme and Icon | Limited | Custom app icons, themes, and chat wallpapers |
| Best Friends Feature | Only standard auto best friends | You can pin one #1 Best Friend permanently |
| Profile Badge | No premium tag | Members get the Snapchat+ badge on their profile |
| Bitmoji Enhancements | Standard Bitmoji | Exclusive AI-generated Bitmoji backgrounds |
| Story Boost | Not available | You can boost your story visibility once per week |
| Advanced Filters or Features | Standard filters | Access to exclusive premium and experimental features |
| Snapscore Insights | Regular updates | See friend Snapscore changes in real time |
Is Snapchat Plus Safe for Kids?
Snapchat is a safe app, but it depends on how you use it or who is using it. Basically, the minimum age limit to use this app is 13 according to the COPPA, which is an online privacy protection act for children. But even if the age restriction children are using, then it must be under the parent or guardian’s watch.
In case your children are using the premium version, then make sure they use the features under your watchful eye. Talk to your kids and discuss if Snapchat+ is the right option for them.
How to Make a Public Profile on Snapchat?
It will be fun having a public profile on Snapchat as a content creator, and brands can use this platform to grow their presence and attract more audience. To create your public profile on Snapchat, follow the steps given below.
- Click on your account icon in the Snapchat app.
- Search for the Public Profile option.
- Tap Create Public Profile.
- But make sure to read about public profiles and their terms and conditions, and then select Continue.
- Press Create in the pop-up window.
- Using the exclusive features, such as exclusive badges, custom icons, and AI tools, Snapchat Plus users can grow their profile easily.
Who Should Get Snapchat Plus?
This premium version is best for those who are always looking for extra features and an enhanced communication experience. If you like sending streaks, uploading stories, interacting with friends, and trying experimental features and AI tools, then Snapchat Plus may be a great option.
In Snapchat +, you can restore your streaks, use the Snapchat Plants feature, boost stories, reply to snaps again, Pin a BFF, and get a Snapchat + badge. However, if you are a casual user and basic expenses are enough for you, then you can easily go with the free version of Snapchat.
Is Snapchat Plus Worth It?
The value of Snapchat Plays depends on how much individuals love to use its premium features. From accessing to personalize your Snapchat experience, and boost your stories, to using the Best Friends Solar system feature, this app has many more exciting features for its users. Let’s see this question from two perspectives.
For Casual Snapchatters
If you are one of those who use Snapchat once in a while, just to view friends’ stories or send old snaps, then the Simple/ free version is sufficient for you. From their perspectives, it might not be worth it to sign up for Snapchat +. As they don’t need the advanced features, they don’t need to upgrade.
For Power Users and Snapchat Enthusiasts
Here come those who are obsessed with the streak score and have been maintaining their streakscore for years. Then Snapchat holds value for them. If they get to access the premium feature, which can enhance their experience and communication way better than the simple app. Then, for them, getting Snapchat Plus is worth it.
Snapchat Plus Adoption and Growth
As Snapchat Plus was introduced in 2022, it has become clear that users can pay for the exclusive features. It got over 1 million paying subscribers within 60 days, and by the end of 2022, it crossed 2 million+ subscribers on Snapchat’s $3.99 month plan. Its popularity and growth reached a new high level between 2023 and 2024 as more perks were introduced.
The app got 5 million by September 2023, and then hit 7 million subscribers, which doubled to 14 million in 2024. This success paid off in diversifying Snap’s revenue streams. The growing subscription contributed a lot to Snap’s “Other Revenue, almost 131% year-over-year.” This revenue is estimated to be $500 million in annual sales by the end of 2024.
Snapchat’s CEO Evan Spiegel even mentioned the chances of raising the Snapchat+ price. In early 2025, this app had over 14 million paid subscribers globally and 16 million by mid 2025. This shows how much users are including the creators, influencers, and super-fans, who are dedicated to Snapchat
FAQs
Conclusion
Snapchat Plus is the paid subscription version of the Snapchat app that offers many exclusive features. It includes custom app icons & themes, AI tools, customization, an extended best friends list, story boost, snap replay, Snapchat+ Badge, Friends Solar System, and many other features.
Sign up for Snapchat Plus from your Profile > Tap Snapchat+ > Select your subscription plan > Sign up using Apple ID, Google account > Confirm Payment.